Famous Grouse Scottish Whisky Marmalade ~ 340 grams
The Famous Grouse brand of Blended Scotch Whisky was first produced by Matthew Gloag & Son in 1896. Today the Edrington Group currently produces and owns this fine whisky.
The single malt whiskies used in The Famous Grouse blend include the Edrington, Highland Park and The Macallan. Its emblem is the Red Grouse, Scotland’s national game bird.
It is the highest selling whisky in Scotland since 1980. As a standard price Scotch whisky blend, its main competitors in the UK are Bell’s, Teacher’s & Grant’s Whiskies. The majority of Famous Grouse’s UK sales are during the Christmas period.
Matthew Gloag was a grocer and wine merchant in Perth, Scotland. Gloag purchased whiskies from distilleries around Scotland. In 1860, his son, William Gloag, took over the company and began producing blended whiskies. In 1896, William’s nephew, also named Matthew after his grandfather, took over the company. He created The Grouse Brand blend in 1896. Later, due to its popularity, it became “The Famous Grouse” in 1905. Matthew Gloag’s daughter Phillippa first designed the label’s grouse icon.
In 1970, Matthew Gloag & Son, owned by the Gloag family, was sold to Highland Distillers, after the death of the chairman, Matthew Frederick Gloag. The marketing and distributive power of the company saw Famous Grouse become the highest selling Scotch in Scotland by 1980 and the second highest selling in the United Kingdom. The Famous Grouse holds a Royal Warrant since 1984.