Camp Coffee and Chicory Essence ~ 241ml
Camp Chicory and Coffee Essence – this product can be served hot or iced when added to milk. Also ideal for adding coffee flavour in baking of cakes, biscuits or puddings.
Camp Chicory and Coffee makes a delicious cup of coffee; one that you can wake up with in the morning.
It’s also excellent in baking – add to cakes, biscuits and even meringue for a delicate coffee flavour. It pairs exceptionally well with pecans and walnuts.
Ingredients: Sugar, Water, Chicory Extract (25%), Dried Coffee Extract (4%).
Camp Coffee consists of water, sugar, 4% caffeine-free coffee essence, and 26% chicory essence. This is generally used as a substitute for coffee, by mixing with warm milk in much the same way as cocoa or added to cold milk and ice to make an iced coffee, but it is commonly found on baking aisles in supermarkets as it is also used as an ingredient in coffee cake and other confectionery.
The label is classical in tone, drawing on the romance of Empire. It consists of a drawing of a Gordon Highlander soldier (allegedly Major General Sir Hector MacDonald) and a Sikh soldier sitting down together outside a tent, from which flies a flag carrying the drink’s slogan, “Ready Aye Ready”. This slogan uses the Scots word “aye” in its meaning of “always” (as opposed to “yes”), to indicate that the drink was “Ready Always Ready” to be made. The original drawing was by William Victor Wrigglesworth.
Legend has it that it was originally developed as a method of brewing coffee quickly for military purposes.
Today Camp is a British icon of nostalgia, as many remember it from their childhoods. It is also popular with home bakers as the flavouring element for coffee flavoured cake and coffee flavoured butter cream.
Camp Coffee became a popular alternative to instant coffee in late 1975 when the price of coffee doubled due to shortages caused by a frost in Brazil.